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Uncovering and Activating 10x Levers for VC-backed Startups

Break through the plateau with fresh, expert perspective

The 99+ percentile Levers

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Lever #1

Insights, Brand Positioning, and Messaging

Magic happens when data, culture, psychology, and an entrepreneurial mindset come together.

Let a proven operator, not armchair experts, unravel and craft this for your brands and products. 

Lever #2

Getting the Team Right

Marketing, Growth, Product Marketing, and Creative teams in this case.

Separate the wheat from the chaff. Get the domain expert's view as well as the network.

Learn from the wins and mistakes of hiring, upgrading, and rightsizing hundreds of roles, in times of war and peace, from pre-series A till Series E. 

Prevent Founder Burnout. Coactive Coaching for Startup Founders and Leadership Teams
Lever #3

Prevent Founder and L1 Burnout

The captain(s) of the ship need to be in peak mental form, especially in this odds-defying battle and a dog-eats-dog world of entrepreneurship. 

This is by far the most underrated and highest leverage item in our ecosystem.

Coactive Life Coaching is the answer. 

Create Fulfillment, Balance, and Alignment in all aspects of life, truly integrating work and life.

The emergent clarity,  sharpness, and perspective are a game-changer. 

Martech Chief Marketing Technology and HR Technology Officer
Lever #4

Being at the bleeding edge of technology

Gen AI is making a generational shift in approach and tooling, and is evolving at an unprecedented pace. 

Ride the wave, don't be swept by it.

Get your Martech and HRTech Stack ahead of the curve at all stages of growth.

Internal leaders do not (should not) have the time to be on top of this; an outside-in,  expert-led view is critical here.

Culture as a bedrock for startups. Employer Brand. Employer Value Proposition. EVP. DEI. Diversity Equity and Inclusion. eNPS. Employee Engagement
Lever #5

Culture as a Bedrock

The workplaces of the 2025 era are witnessing an unprecedented environment where the older notions of 'employment' cease to work.

With the confluence of Gen-Z and Millennials in the workplace,  both having diametrically different notions of 'how to work',  with Gen AI altering the larger landscape of 'work' itself, more organizations are struggling with this than ever.

This presents an opportunity to think fresh and use culture as a strategic lever to attract, retain, and flourish talent. 

A Purpose-Driven Craft

Not an agency model. This is our Craft, and we want it to be that way. Not building Unicorn Labs for mass scaling. 
Boutique consulting firm for Venture Capital backed tech startups

Boutique by Design

Only high-impact work with high-quality clients—no more than 3 active engagements at a time. Staying sharp and continuously widening perspective is a core value. 

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Always Hands-On

In every single project. Personal involvement from start to finish. No outsourcing to any B player, ever. 

99 percentile CMO and Marketing team

Always 99+ Percentile

We only pick up areas where we are confident we are the best in the industry. Otherwise, we either refer or get the best folks on board for the requirement. 

Karanpreet Bindra Unicorn Labs Fractional CMO

About me

Karan is a seasoned operator having spent 2 decades in the global marketing ecosystem, and 7 years in the VC-backed startup ecosystem, successfully strategizing and executing 0-1, 1-10, and 10-100 journeys cutting across Marketing, Product, Growth, Design at 'Full Lifecycle:  Early stage to Unicorn' startups in a CXO capacity,  Incubation to Market Leader journeys for Challenger Consumer Brands, P&L turnarounds at MNCs, and successful angel investing,  with consistent themes of first principles thinking and disruptive innovation in B2C, B2B2C, and B2B environments.