Insights. Brand Strategy. Product Innovation. Narrative Design. Marketing/Growth Org Building. Board Advisory.
Rightsize Spends/Teams/Stacks. Sharpen Brand Strategy. Hack Growth. Build Narratives that drive alignment. Strengthen the Board.
Raising AI adoption maturity. Strategic Partnering and Coaching on key problem statements on Consumer Insights, Brand, Growth, and People.
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Top 1% CMO expertise without the full-time hire. Zoom in and out on burning, executive level problem statements.
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Diagnose and optimise your spends and stacks in the AI era with Unicorn Lab's Spend Efficiency Engine: The Practical Marketer.
The narrative by big ad tech and big 4 in Media buying ecosystem to 'outspend and outshine' needs to change and get rooted in practicality. We are on a mission to reduce spend inefficiency.
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Bring strategic, independent marketing and seasoned CXO voice into your board.
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Sitting at the intersection of Business, Psychology, Culture, Strategy, and Technology, Karan is a seasoned operator having spent 2 decades in the global marketing ecosystem, and 7 years in the VC-backed startup ecosystem, successfully strategising and executing 0-1, 1-10, and 10-100 journeys cutting across Marketing, Product, Growth, Design over a 'Full Lifecycle: Early stage to Unicorn' startups in a CXO capacity, Incubation to Market Leader journeys for Challenger Consumer Brands, P&L turnarounds at MNCs, with consistent themes of first principles thinking and disruptive innovation in B2C, B2B2C, and B2B environments.
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